One of the worst things about being a self-published author is that you have to do everything. I mean bleedin’ everything, including all those clever, specialised things that normal people can’t even understand. You either have to learn to do them yourself, or pay through the nose to get someone else to do them for you.
Nowhere is this problem more sticky than when you’re dealing with pictures, as you frequently are. You may be in the business of arranging words on the page or screen, but we live in a visual world and sooner or later you have to worry about images too. Book covers, for example: unless you’re a graphic artist as well as a writer, these are probably best left to people who have at least a vague notion of what they’re doing. And what about blogs, websites, Facebook pages, and so on? They must come complete with images! Nice, fancy images that will hold people’s wandering eyes and reel them in!
Actually, finding attractive images is relatively easy, and not necessarily expensive either. But actually using them can be tricky. How do you create a blog header or a Facebook cover? Until very recently, I didn’t have a clue.
Then I found out about a little thing called Canva.
Canva is very good news indeed. It’s free to join, and you can log in with Facebook, which spares you the trouble of having to memorise yet another password. Moreover – and a few requisite hours of turning the air blue notwithstanding – it’s actually quite easy to use. (Bear in mind that I am the kind of technologically-challenged simpleton who couldn’t use Photoshop because it made my poor brain hurt.) Not even Luddites like me need fear Canva, though. Canva is almost foolproof, or at least would be if fools weren’t so incredibly ingenious.
You only need to take a quick look at Canva’s main page to see what you can do. Social media posts, presentations, infographics, business cards, Facebook covers, Facebook ads, postcards! Even eBook and album covers, no less! Many of the designs are free, too. Others you have to pay for, but they’re not expensive. They even have photos and illustrations that you can use, and many of those are free too.
As if to prove how incredibly easy it is, even I have used it with a certain degree of success. This is the email header I prepared for the Authors Electric newsletter:
And here’s my Facebook cover:
And my blog title:
All of which no doubt look pretty basic to the trained eye, but which to me are nothing short of miraculous.
So there you go – something so user-friendly that even I can handle it, and largely free to boot! Who says you get nothing for nothing in this world, eh?